Paranormal Adventures

Brief

The client had an existing website with a previous It’s Not Rocket Surgery design that they were happy with and wanted to keep. They were experiencing issues and security concerns with their old platform, so the design and content were brought to a new WordPress environment that’s now fully maintained.

Brand

The original design called for something with a dark background, avoiding a black and green combination that was used by many competitors. A series of ashen brown tones is used with orange as the main colour, which is reflected in the sunset sky in the main image and resonates with Halloween – an event synonymous with the theme of the brand.

A further contrasting bright yellow colour is used for the website copy, selected from the logo and which compliments the orange. Fonts were chosen for their nod to historical styles, with a slightly worn appearance.

Typography

Special Elite

Caudex